PrEPnPlay
Desert AIDS Project
The PrEP’n’Play Campaign ran for 6 months in the Coachella Valley and was designed to increase awareness and usage of PrEP and PEP in MSMs & MTFs of color. The campaign utilized digital advertising, social media, billboards, posters and print in local publications to raise awareness and drive leads to Desert AIDS Project for navigation services, testing and care.
November 19, 2019
Outcome Data
This campaign drastically raised the awareness level of PrEP and PEP in the Coachella Valley and was directly responsible for 92 PrEP prescriptions and 43 PEP prescriptions.
Funded By: CDC and California Department of Public Health
Topics
- HIV / AIDS
Audience
- General Public
- MSM
- MSM of Color
- Youth
- Transgender / Gender Non-Conforming
Objective
- Reduce Stigma
- Expand Knowledge
- Promote PrEP
- Increase HIV Testing
- Raise Awareness
- Connect to Care
- Find a Clinic
Format
- Digital
- Video
- Billboards and Posters
Language
- English
- Spanish
Permission for use Required
- Yes
