
I Can’t Transmit
New York State Department of Health
This campaign raised awareness around the fact that people who have an undetectable viral load cannot transmit HIV in priority populations across New York State. The campaign included video testimonials from representatives of different priority populations to make the U=U (Undetectable=Untransmittable) message more relatable.
November 13, 2019
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Topics
- HIV / AIDS
Audience
- Youth
- Seniors
- General Public
- Transgender / Gender Non-Conforming
- Persons with HIV / AIDS
- MSM
- MSM of Color
Objective
- Reduce Stigma
- Expand Knowledge
- Promote U=U
- Raise Awareness
Format
- Video
- Digital
Language
- English
- Spanish
Permission for use Required
- Yes