Disclose HIV
San Francisco Department of Public Health
This campaign, targeting Latino MSM, aims to reduce HIV infection through discussion and informed decision making.
Results: 80% said the “Disclosure” ad “got my attention right away,” 72% felt the “Status Sorting” message was appropriate for gay and bisexual men in SF and 27% said they were more likely to get tested for HIV or encourage partners to get tested as a result of seeing the “HIV Testing” ad.
To access materials, visit: www.socialmarketing.com/contact_us
December 23, 2019
For More Information Contact:
Topics
- HIV / AIDS
Audience
- MSM of Color
Objective
- Reduce Stigma
- Expand Knowledge
- Increase HIV Testing
- Raise Awareness
Format
- Digital
- Billboards and Posters
Language
- English
- Spanish
Permission for use Required
- Yes
